NASCAR LIVE PAY-PER-VIEW IN ITALY ON CAVALIERI GARAGE MAGAZINE

Starting today, American motorsport is no longer a distant or fragmented experience for the Italian audience: every NASCAR Cup Series race will be available on a pay-per-view basis on Cavalieri Garage Magazine, thanks to a direct agreement with NASCAR Digital Media LLC for official streaming coverage in the Italian market.

This marks a historic step—not only for our magazine, but for the entire Italian motorsport media landscape. NASCAR is now being offered in a structured, continuous, and fully official way, with direct access to the competitions that represent the pinnacle of American stock car racing.

The agreement goes beyond the top tier. The NASCAR Live offering will also include races from the O’Reilly Auto Parts Series and the Craftsman Truck Series, allowing fans to follow the entire NASCAR ecosystem, from the development categories all the way to the main stage.

It is a unique opportunity to truly understand the technical, sporting, and cultural depth of a championship that is often told only in fragments, yet in reality stands as one of the most complex and fascinating systems in global motorsport.

Bringing NASCAR Live to Cavalieri Garage Magazine is not just about broadcasting rights or platforms. It is a precise editorial choice, fully aligned with the vision behind our project: to tell the story of motorsport in its entirety, without predefined hierarchies and without Eurocentric filters.

NASCAR is strategy, engineering, race management, sporting culture, and American identity. Making it directly accessible means giving the Italian audience the tools to watch it, understand it, and experience it with the continuity it deserves.

Through Recast’s pay-as-you-go service—chosen by NASCAR to reach markets not yet covered by traditional television networks—Cavalieri Garage Magazine users will be able to access the official live stream of every race without subscriptions, choosing instead to purchase credits for individual events. The viewing experience thus becomes fully flexible and not tied to any monthly payment. All races will be broadcast via the official NASCAR Digital Media LLC feed with English-language commentary. The integration of Italian-language commentary is currently under evaluation, and further updates will follow.

All of this is combined with the in-depth editorial coverage that has always defined our magazine: analysis, context, and a technical and narrative reading of each event.

This is not simply about making races available to watch, but about building a new Italian point of reference for NASCAR—one that matches the global importance of the series.

The NASCAR Live service is available at this link. (Italy only)

© Cavalieri Garage & Co.